Adding Web Segment Membership

To add web segment membership:

1.    Select a committee from Committee Central, a chapter from Subgroup Central, or a company (employer) from CRM360 with current, past, and future members/employees (see Creating a New Individual, Adding a New Committee Member, or Adding Members to a Subgroup for more information).

2.    Next, to access the Segmentation Control screen:

·            For a committee, from the Committee Maintenance task category in Committee Central, click Segmentation.

·            For a company, from the Background Information task category on the CRM360® screen, click the Segmentation Details.

·            For a chapter (subgroup), from the Segmentation task category on the Subgroup Central screen, click the Maintain Segmentation.

Before creating the chapter (subgroup) as a web segment, make sure that it is linked to a membership product. Refer to Adding Members to a Subgroup for more information.

3.    The Segmentation Control screen displays.

4.    Regardless if you are creating a web segment for a committee, chapter (subgroup), or company, select the Make this Customer a Web Segment tab, as highlighted below.

5.    Check the Create Web Segment checkbox, as highlighted below.

6.    The following fields are now enabled:

·            Segment Rule Code.

·            Qualifier 1 and Qualifier 2

·            Description

·            Can Create Segments

7.    Click Save.
Now, you can assign a group manager to the committee, company, or subgroup that you previously set up for segmentation.  

Screen Element

Description

Make this Customer a Web Segment

Create Web Segment

Checkbox. Is a group of customer records grouped by one of the following categories: a specific chapter, purchasers of a product, members of a committee, or employees of a company.

Segment Rule Code

Link. Defaults to either "Committee Segment Rule", "Employee Segment Rule", or "Subgroup Segment Rule", respectively, depending if you a creating a web segment for a committee, company, or chapter (subgroup).

Qualifier 1

Text box. Defaults to the master customer ID.

Qualifier 2

Text box. Defaults to the sub customer ID.

Description

Text box. Defaults to either "Committee Segment Rule – Committee name" for committees (e.g., Committee Segment Rule - Membership Committee),  "Employee Segment Rule – Company name" for companies (e.g., Employee Segment Rule- American Professional Association), or "Subgroup Segment Rule - Subgroup name" for subgroups (chapters) (e.g., Subgroup Segment Rule- American Professional Association New York Chapter).

Can Create Segments

Checkbox. Defaults to checked. As of 7.5.0, this flag is no longer in use and does not affect functionality or web segments.