Fundraising Overview

The fundraising module in Personify360 covers the management of campaigns, appeals, funds, and recognition structures by employing a different type of accounting when compared to other Personify360 modules (i.e., cash-basis versus accrual). Additionally, it tracks how much money has been contributed, collected, given by each donor, and what is still due. Personify360 fundraising also includes a Moves Management capability which can form the basis for sales force automation.

The Personify360 fundraising module includes support for the following types of donations:

·            Cash gifts with cash-basis transactions

·            Pledges

·            Asset gifts such as art or other tangible goods with and without financial transactions

·            In-Kind and Trade for Services with and without financial transactions

·            Matching-Gifts

·            Memo only gifts

·            Planned Giving

·            Stock gifts

·            Perpetual donations

·            One-click donations

Fundraising involves collecting donations through the fundraising process or pursuing long-term pledges and gifts over time. Fundraising can interact with many other subsystems within Personify360, such as:

·            Meetings

·            Subscriptions

·            Membership

·            Marketing

The Fundraising subsystem involves a concept of “hard credits” and “soft credits.” A hard credit is defined as the person responsible for providing the donation (the bill-to customer). A soft credit is defined as a person involved with providing the donation, such as a solicitation team (the ship-to customer).

Before you begin setting up Fundraising using this section, please see Defining Organization Unit Fundraising Parameters for more information on setting up the Fundraising defaults and parameters.

Subsystem and Product Payment Priority

Personify360 utilizes a hierarchy called "Pay Priority" to determine which product in a multi-line order will be paid if the amount is not enough to pay all lines.

Cash donation products have special payment rules that can affect the balance on an order. Because cash products use the "Adjust Payment" feature, their sales amount will increase or decrease depending on the amount of payment left after the other order lines are paid. As a best practice, Personify recommends that the Fundraising subsystem payment priority be the lowest in the system. If there is an overpayment on the order, the donation product will adjust up to balance the order to zero. If there is no money left for the donation line, the amount will adjust to zero.

See Defining Fundraising Gift GL Accounts for more information on assigning the payment priority between products within the Fundraising subsystem.

In this section:

·            Accessing Fundraising Launch Screens

·            Fundraising System Types and Codes

·            Fundraising Application Parameters

·            Understanding Donor Types

Personify recommends that Fundraising Setup is done under the "Fundraising Manager" persona.