The following terms are specific to the Advertising industry.
Codes that are used to define the types of ads the organization sells. For example, display, banner, classified, etc.
Codes that are used to define the size of the ad. For example, full, half, fourth, etc.
Codes that are used to define the color(s) used to print the ad. For example, 2-color, 4 color, Black and White; also used to define webmedia types such as Audio, Flash, etc.
Codes that are used to define the location of an ad within a journal or website. These could include inside front cover, outside back cover, home page of a website, etc.
It is common for advertisers to sign a contract with the organization where they promise to insert a certain number of ads within the length of the contract, typically 1 year.
The number of times that an advertiser has promised to insert ads within a given contract. The more ads they promise to insert, the lower the cost per insertion.
The term insertion is used to indicate the insertion of an ad into a media. These are equivalent to order details in Personify360.
An item in which the organization sells advertising. The two most common forms of media are journals and websites. Additional types of media can include magazines, meetings, shows, or inventory product.
A brochure developed by the client's Advertising department that contains information about the ad types they sell. Typically includes pricing, types of media, surcharges, etc.
Rate card is a term common to advertising departments. It refers to the set of rates that an advertiser is to pay for different types of insertions for a given year. In Personify360, rate cards are maintained as different rate codes.
The individual who is responsible for selling the ads; they typically get a commission for ads that they sell.
The percentage of the ad sale that the Sales Rep receives.
A process that can be run that recalculates prices of insertions at the end of the contract to either increase or decrease the price, depending on whether they under or over advertised that year.
See Also:
· Advertising System Setup Workflow
· Advertising System Types and Codes
· Accessing the Advertising Central Launch Screen