Analytics, Campaign Tracking, A/B Testing, and Usability - How to Create a More Effective Experience for your Customers’ Ecommerce Journey - 1.0 CAE
8:30 AM - 9:20 AM ET
Virtually every organization talks about data-driven decision making on the web, but most struggle to know which sets of data to analyze and how to use them. Join this session to hear real examples of how associations are using Personify360, analytics, and user experience data to make simple adjustments that result in transformative change throughout the full customer journey – from multichannel campaigns to web to ecommerce.
Even though most association websites launch with great success, they fail to perform optimally pretty quickly afterward. Forward thinking associations are testing and continuously improving their websites to meet the growing and changing needs of their constituents, which enables them to better meet their business objectives. In this session, we will discuss how these organizations are increasing member satisfaction by trending away from giant website redesigns every few years and instead embracing a model of optimization and continuous improvement.