Defining Exhibition Product Segmentation

Here you can associate a product with a specific individual. You can create and maintain customer segmentation information and rules. Defining the segment and who owns it is performed in the back office using the Segmentation Control screen.

To define product segmentation:

1.    From the Personify360 main toolbar, select Products > Product Central.
The Product Maintenance search screen displays.

2.    Click Search to find a product or click Create New Product.

3.    From the Relationships task category, click Segmentation.
The Product Segmentation screen displays, as shown below.

4.    If necessary, check the Create Segment Member Records for Customers Purchasing this Product checkbox.

5.    If necessary, change the Description.

6.    Click Save.